How can fashion companies play a role in restoring soil and climate?

Regenerative agriculture is increasingly mentioned as an essential piece of the puzzle in protecting our climate. Indeed, by tending the soil in ways that it can regenerate, the land can draw down carbon from the air, improve water retention, and increase biodiversity. The fashion industry relies heavily on the earth beneath our feet, and on agriculture. But how can fashion businesses play a role in stimulating the adoption of regenerative practices?

Since 2009, the Savory Institute has been promoting the use of holistic – or regenerative – agriculture techniques. Through their Land to Market program, they have developed a science-based approach to allow brands to work with raw material producers (farmers) to put in place better practices. Using an Ecological Outcome Verification protocol, they can transparently track outcomes of the new processes ensuring that companies are fully aware of the positive outcomes their products generate.

On the 1st of June, Chris Kerston from the renowned Savory Institute, will share with us how fashion companies, and specifically those working with wool and leather, can play a role in protecting our climate and soils. During a 30-minute presentation, he will share with us his experience in helping fore-running brands, such as Timberland or Eileen Fisher, to take the leap, and how smaller brands and companies can do so too. The presentation will be followed by a 10-15 minute Q&A.

About Chris Kerston, CCO Land to Market, Savory Institute

Chris Kerston spent over a decade working as a full time farmer and rancher, practicing and promoting regenerative agriculture, before joining the Savory Institute. He developed a love for cultivating regional supply chains that maintain traceability and allow growers and consumers to connect over shared values. Chris now co-leads Land to Market, a program of the Savory Institute, which connects agricultural producers with progressive brands in much the same way. Land to Market creates new value streams and opportunities for growers and simultaneously supports brands with three pillars: Supply, Science and Story. The Land to Market team helps brands find regenerative supply, make the science data relevant to impact reporting, and effectively tell stories to communicate what regenerative is and why it is so game-changing.

The webinar is interesting for everyone working in fashion and eager to learn how fashion can help restore soils and draw down carbon, including:

> Brand owners
> Buyers/ procurement managers
> Supply chain managers
> Designers
> Product owners
> Retail managers
> CSR/ sustainability managers

This webinar can be viewed for free. Donations are welcome.

Please note that recordings are available to members only.