CURA is the jewellery brand that creates beautiful, contemporary collections out of waste. The CURA brand philosophy is embedded in the principles of ‘reduce’, ‘re-use’, ‘recycle’ and turns single use plastic bottle tops into timeless pieces that you will want to wear for years to come. It is because their designs are delicate and unique that CURA succeeds in their desire to challenge our perceptions of waste and where we place value.
Each piece is hand made in Lausanne using 100% recycled HDPE plastic with gold and silver/rhodium plated brass components. HDPE plastic is produced using processes that are not harmful to the environment, create zero by-product and can be recycled again and again without losing any material value. Aware that trends change, you may return your CURA piece and receive a 15% discount on your next purchase. This will ensure your old piece is disassembled and recycled properly. As they say, the more jewellery they create the less plastic that will reach our oceans and eco-systems.
Avenue Juste-Olivier 08