The honey bee is virtually extinct in its natural habitat in Switzerland and yet it is not protected. Just one visit to the FREETHEBEES website proves educational. Their unique position in the bee world sets them apart from other organisations as they do not represent the interest of beekeepers. FREETHEBEES protects and promotes the honey bee living in its natural environment. Their goal is to support the honey bee population by looking at the root causes of its decline and working in collaboration with organisations that have the bee’s interests in mind. Their website details how one can support the bee population by increasing flower diversity in one’s garden. They also offer training programmes for conventional bee keepers and new ones. FREETHEBEE’s is protecting honey bees in a way that is transparent and honest; we, for one, are un-bee-lievably happy they’re here to protect the wild honey bee.